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Heidi Browning Pearson, CMO of the NHL, first inspired me to launch the Gen ZEO series after talking with her last year about all the cool ways she was enrolling Gen Z into her brand formula, taking the NHL from the first 100 years into the next 100 years. A lot has happened since that pivotal conversation, including today’s announcement that the NHL officially launched their Power Players council that consists of fans ages 13 to 17.
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