Tough Mudder CMO Jerome Hiquet is the Guardian Of Purpose And The Orange Blood

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Jerome Hiquet, CMO of Tough Mudder, shares the incredible mission and journey of this young company being “Tougher Together” and impacting millions of lives. As Chief Marketing Officer, Jerome has all the traditional marketing responsibilities as well as the extended responsibilities of Revenue and Culture to ensure that the company’s purpose is protected while expanding into new territory.

Speaking of territory, Jerome shares what has to be one of the most grueling interview processes I’ve heard of to-date that earned him his role over the course of 20 obstacles in the mountains of Colorado.

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