The Walt Disney Co. VP Ivan Heredia on Reinventing Radio for the Digital Age

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

With his early career days spent listening to Indie Rock and underground hip-hop, Ivan Heredia never thought he’d be in the kids and family entertainment business. Now, as the VP of Marketing for the Radio Disney Network, with previous roles at Warner Music Group and Nickelodeon, Ivan has oversight of Brand, Digital, CRM, Data, Promotions and Creative for the brand’s youth-focused media network. In his seven years with Radio Disney, Ivan has orchestrated the positioning and launch of successful tentpole brand events including the Radio Disney Music Awards which yielded 5B earned impressions, as well as a multi-platform artist discovery program.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in