The Walt Disney Co. VP Ivan Heredia on Reinventing Radio for the Digital Age

With his early career days spent listening to Indie Rock and underground hip-hop, Ivan Heredia never thought he’d be in the kids and family entertainment business. Now, as the VP of Marketing for the Radio Disney Network, with previous roles at Warner Music Group and Nickelodeon, Ivan has oversight of Brand, Digital, CRM, Data, Promotions and Creative for the brand’s youth-focused media network. In his seven years with Radio Disney, Ivan has orchestrated the positioning and launch of successful tentpole brand events including the Radio Disney Music Awards which yielded 5B earned impressions, as well as a multi-platform artist discovery program. But his biggest challenge yet in underway… to reimagine and refresh Radio Disney for the digital world. Read on to hear how Ivan balances the rise of new media in a very saturated space and how they engage with the youth audience while staying true to the legacy brand. Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.