The Walt Disney Co. VP Ivan Heredia on Reinventing Radio for the Digital Age

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With his early career days spent listening to Indie Rock and underground hip-hop, Ivan Heredia never thought he’d be in the kids and family entertainment business. Now, as the VP of Marketing for the Radio Disney Network, with previous roles at Warner Music Group and Nickelodeon, Ivan has oversight of Brand, Digital, CRM, Data, Promotions and Creative for the brand’s youth-focused media network. In his seven years with Radio Disney, Ivan has orchestrated the positioning and launch of successful tentpole brand events including the Radio Disney Music Awards which yielded 5B earned impressions, as well as a multi-platform artist discovery program.



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