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Brad Haley, CMO of IHOP (sometimes now referred to as IHOb) is no stranger to big, bold, daring campaigns. A “cereal” restaurant marketer, as reinforced by the brand’s recent product extension of cereal pancakes, Brad points to his key success factors: taking risks, his team, and having best-in-class agency partners.
“Over my career, I guess I’ve always felt that besides having the very best internal team you can have, having the hottest, most creative agency is also critical to the success of the brand,” Brad noted.