How IHOP CMO Builds Brand Momentum With Best-in-Class Agencies

Brad Haley, CMO of IHOP (sometimes now referred to as IHOb) is no stranger to big, bold, daring campaigns. A “cereal” restaurant marketer, as reinforced by the brand’s recent product extension of cereal pancakes, Brad points to his key success factors: taking risks, his team, and having best-in-class agency partners.

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nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.
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