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What better role than Chief Brand Officer for someone who’s “in love with brands?” Brad Hiranaga and I sat down in Cannes to talk about what he’s up to at General Mills in his role as North America Chief Brand Officer and where his love for brands has taken on a higher meaning. From growing up in the Pacific Northwest with Nike in his backyard to begging his mom to buy him IZOD polos “because of the alligator on it,” Brad is now at the helm leveraging the power of brands to be a force for good.
In this episode, we dive into the difference between the CMO and CBO role, connecting purpose and culture across 30,000 employees, and how they’re not only recruiting and retaining talent in Minneapolis, but also accelerating diverse talent into leadership positions to ensure there is authentic connectivity at all levels in the organization to the diverse consumer base they serve.
We
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