How Rebecca Minkoff Turned One Bag Into A Lifestyle Brand

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One night in Cannes, I found myself sitting across the dinner table from Rebecca Minkoff, Designer and Founder of Rebecca Minkoff, a global fashion brand. As one would expect, Rebecca looked fabulous in one of her personally designed dresses.  Me, not so much, so I was envious with admiration, to say the least. Over the course of dinner, I got to learn a lot about Rebecca and was blown away by many things, I just had to ask her to be a guest on CMO Moves.

In the 15 years that Rebecca has been building the Rebecca Minkoff fashion brand, she has worn many hats, including acting CMO until such a time where she decided it was critical to hire a CMO to take over and expand the marketing efforts.

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