Brandweek Masterclass: Adopting the Challenger Brand Mindset

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

In an ever-shifting brand landscape, innovation, agility and thinking outside-the-box can make or break a brand’s success. But it takes more than just bold work to be a challenger. Whether you’re part of a start-up or legacy brand, learn how to harness the mindset, culture and actions of a true challenger brand to drive meaningful disruption.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in