Brandweek Masterclass: The Business Case for Brand

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Investing in brand versus performance is a constant tug of war, but oftentimes the ROI of brand-building is hard to defend. In this masterclass, learn how to approach brand and performance together—at the “intersection of building buzz and building business.” You’ll also learn how attribution tracking can be better linked to business outcomes and how to leverage channels for holistic storytelling.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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