Brandweek Masterclass: The Truth About Performance

Avoid the “winner take all” syndrome and learn to be real time in your customer research through this class. Mine the ongoing debate around brand versus performance and learn how the two are interdependent with short and long term objectives for a more effective outcome.

@luzz_co Luz Corona is the community content manager at Adweek, curating trends, tips and advice from top brand leaders to help marketers grow.