Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Avoid the “winner take all” syndrome and learn to be real time in your customer research through this class. Mine the ongoing debate around brand versus performance and learn how the two are interdependent with short and long term objectives for a more effective outcome.
Lesson 1: Use Offline Data to Improve Online Performance
Taught by Josh Cole, CMO, Sky Zone
Lesson 2: Never Let a Crisis Go to Waste
Taught by Lina Polimeni, Chief Media Officer – Lilly USA, Eli Lilly and Company
Lesson 3: Future Proof Your Performance Marketing
Taught by Steven Tristan Young, CMO, Poshmark
For more Brandweek Masterclasses, visit...
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