Brandweek Masterclass: Leading Through Crisis

The cognitive impact of crisis across teams has shown there is a need for leaders to be present in all places that matter. From leaning into empathy to taking pandemic-related challenges head-on, these leaders will demonstrate what it means to grow and lead others through adversity.

Lesson 1: The Power of Empathy, Vulnerability & Authenticity
Taught by Kellyn Smith Kenny, former CMO, Hilton

Lesson 2: Communicating During Uncertainty
Taught by Seth Solomons, CMO, Equinox

Lesson 3: Listen Carefully, Act Quickly
Taught by Marcel Marcondes, CMO U.S., Anheuser-Busch

For more Brandweek Masterclasses, visit the library or the toolkit.

Luz Corona is the community content manager at Adweek, curating trends, tips and advice from top brand leaders to help marketers grow.