Bozoma Saint John on Being the Campfire and Living Life Urgently

Bozoma (Boz) Saint John, CMO of Endeavor (aka @badassboz) has had an exciting career leading brands like Uber, Apple Music, Pepsi and now Endeavor, the entertainment and sports conglomerate. In this episode, we dive deep into her unique superpowers–which sit squarely amidst the magic of pop culture–and how she’s added skills along the way to help her do “the full job.” Despite creativity being her leading strength, Boz has leaned into “the math” to underscore her achievements. A skill she said she was criticized for having not mastered early in her career. But no one can argue with the numbers, she told me, especially when you launch Apple Music and earn 40 million subscribers early on.

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nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.
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