Parachute Founder's Big Wake Up Moment Launches Fierce Challenger Brand

Parachute is challenging the traditional bedding and bath categories with its focus on local roots design from Venice Beach and responsible manufacturing by the world’s best artisans. Parachute was founded in 2014 by Ariel Kaye and began as an online-only, direct-to-consumer company focused on creating impeccable bedding products. They’ve since expanded their product offerings beyond the bedroom into many areas of the home, including bath, tabletop, nursery, gifts and decor. In 2016 they opened their first brick-and-mortar store in Venice, California, now have five and plan to open 20 stores by 2020.