Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Before I sat down with Antonio Lucio, Chief Marketing and Communications Officer of HP (now CMO of Facebook), I had the pleasure of touring HP’s Welcome Center, which really brought to life the wonderful history of HP with the exciting promise of tomorrow. As Antonio is on a mission to build a brand than can stand the test of time, we began by defining his role as CMO, what it is today, how it’s evolved and what it needs to become in the future.
What I’ve always found captivating and admirable about Antonio is his incredible connectivity to humanity and his personal sense of responsibility to not just talk about solutions, but inspire an industry to unite for results.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in