How KFC CMO Andrea Zahumensky Steps out of Her Comfort Zone and Pushes Brand Boundaries

CMO for KFC U.S. Andrea Zahumensky is a “small town girl, raised on small town values” who learned early on that doing things the hard way is often the right way. Throughout her career, which started in IT post graduating with an engineering degree, that notion has remained a constant truth in her life and helped her earn her role as CMO of an iconic $4B brand.

nadine.dietz@adweek.com Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.
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