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In this extremely informative session, Bruce Rogers, Chief Insights Officer for Forbes and Head of the CMO Practice at Forbes, shares the keys to success for CMOs having worked with hundreds of C-Suite power players over the years.
His perspective is exceptionally thoughtful and knowledgeable as we explore the role of the CMO and what he defines as a CMO Plus, as well as who he considers as model representatives of that extended CMO role and why.
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