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Experts

8 Steps To Build a Customer Intelligence-Based Data Plan

By

2021 Is Email's Time to Shine, Especially as an Outcomes-Based Channel

Kara Trivunovic, Managing Director, Messaging, Epsilon

In a Cookieless World, Weather Data Can Forge a Connection Between Marketers and Consumers

Clare Clifford, Product Marketing Lead, IBM Watson Advertising

No Cookies? Not a Problem When You Put a Contextual Marketing Strategy in Place

Misha Sulpovar, AI Leader, IBM Watson Advertising

How Data-Driven AI Can Transform Marketing

Jeremy Hlavacek, Head of Revenue, IBM Watson Advertising

In the Race to Recovery, How Fast and Agile Is Your Marketing?

Dave Neway, Head of B2B Marketing, IBM Watson Advertising

How Business Leaders Can Champion Equity and Inclusion: A Conversation With AT&T’s Anne Chow

Crystal Worthem, Global Director of Client and Agency Marketing, Facebook

Lessons From the Entertainment Industry to Help Marketers Succeed in 2021

Shannon Snow, Head of Industry for Entertainment , Facebook

Leaders From GroupM, MediaLink and More Discuss Using AI to Better Understand and Engage Customers

Janna Ritzcovan Synovec, Head of Marketing, IBM Watson Advertising

What National Franchises Are Doing to Help Local SMBs Find Their Digital Advertising Footing

Keith Watts, Head of Industry, Real Estate, Facebook

3 Future-Proof Marketing Strategies to Help Cable and Internet Companies Thrive

Megan Carnes Fazzari, Industry Manager, Mobile & Connectivity, Facebook

How Unilever Improved Customer Identity Recognition Five-Fold in Six Weeks

Dana Moroze, SVP, Platform Solutions Management Group, Epsilon

3 Ways CPGs Can Grow Market Share, Meet Customer Needs and Share Their Story

Edlynne Laryea, Director, Head of Industry, Consumer Packaged Goods, Facebook

How to Build Loyalty in a Contactless World

Tamara Oliverio, Senior Director of Loyalty and CX, Epsilon

Underrepresentation and Misrepresentation Have No Place in Advertising Today—Insights from the Geena Davis Institute’s CEO

Fernanda Alcantara, Marketing Science Researcher—Creative Shop, Facebook

It’s Time for Automotive Marketers to Accelerate Their Digital Transformations

Kim Stonehouse, Head of Automotive, Facebook

How Authenticity Can Help Brands Connect With Consumers This Holiday Season

Anjali Martin, North America Business Marketing Lead, Facebook

3 Tips to Help Pivot Your Marketing Strategy Right Now

Amy Brooks, Director or Business Education, Global Business Marketing, Facebook

Reinventing Restaurants With Digital Commerce

Katie Stratton, Head of Industry for U.S. Restaurants, Facebook

3 Ways Your Brand Can Stand Out This (Unusual) Holiday Season

Thomas Shim, Creative Strategist—Creative Shop, Facebook

Device Use Is Soaring, But Are You Removing Friction From Your Mobile Experiences?

Brandon Guishard, Mobile Growth Lead, Facebook

4 Value-Based Marketing Lessons Inspired by a Delivery App

Ian Simons, Head of Industry, Ecommerce, Facebook

Small Businesses Are Struggling but Remain Hopeful, New Facebook Research Finds

Laura McGorman, Policy Lead, Data for Good, Facebook

With the Volume of Content Soaring, Marketers Have to Prove They’re Worthy of Consumer Attention

Jeff Fagel, CMO, Epsilon

The 4 Ingredients You Need to Move from Mass Communication to Mass Personalization

Ric Elert, President and COO, Epsilon

The Case for Bringing Balance Back to the Marketing Ecosystem

Bryan Kennedy, CEO, Epsilon

5 Ways Marketers Are Preparing for Third-Party Cookie Deprecation

Loch Rose, Chief Analytics Officer, Epsilon

3 Ways Small Business Can Band Together With Big Businesses to Lift Up Communities

Rich Rao, VP, Small Business, Facebook

Building Strategic Partnerships for Today’s Marketing Challenges

Nerissa MacDonald, Head of Partner Solutions, Facebook

The Streaming Marketer’s Roadmap to Profitability

James Smith, Head of Industry for Entertainment, Facebook

Covid-19 Has Created a Huge Opportunity in Video

Jennifer Howard, VP of Entertainment, Technology and Connectivity, Facebook

How Brands Will Need to Rethink Holiday Planning as They Navigate the New Abnormal

Eva Press, VP, Consumer Packaged Goods, Retail, and Health Care, Facebook

Building Relationships With Mobile—What Your Customers Need From You During Covid-19

Katherine Shappley, VP Mid-Sized Business, Global Business Group North America, Facebook

The Way Forward for Telecoms

Stephanie Latham, Director, Head of Industry for Technology, Mobile and Connectivity, Facebook

COVID-19 Has Created a Crisis of Context for Advertisers

Remi Cackel, Global VP of Data, Teads

Yes, Programmatic OTT Advertising Can Be a Real Brand Experience

Katherine Strieder, VP of Product, PubMatic

Uncovering a True Identity Solution Requires Industry-Wide Collaboration

Aaron Lowe, Director of Product Marketing, PubMatic

Reimagining Retail in a Privacy-Led, Omnidata Environment

Alex LePage, Head of Product Marketing, Neustar

Mitsubishi Motors' CMO on What It Takes to Succeed as a Challenger Brand

Monique Pintarelli, VP of West Coast, Teads

Identity Resolution, Supply Path Optimization and Header Bidding Will Shake Up Programmatic Ad Spending in 2020

 Johanna Bauman, CMO, PubMatic

Advertising Can’t Stop Coronavirus—But It Can Still Help

Meg Runeari, Global SVP of Ad Operations, Teads

The Next Decade of Data: How Financial Services Brands Can Use Data to Meet Customer Expectations in 2020 and Beyond

Monica Pearson, Director of Product Marketing, Neustar

Deliver Mobile Creative That Doesn’t Suck

Bertrand “Coca” Cocallemen, Global Creative Director, Teads

Transform the Customer Experience by Focusing on Your Frontline Sales Reps

Harry H. Datwani, Principal, Deloitte Consulting LLP, Deloitte Digital

The Terms to Know For Successful Multitouch Attribution

Courtney Kerrigan, Director of Consulting Services, Neustar

How Quality Standardization Helps Build Trust on Both Sides of the Supply Chain

Eric Bozinny, Director, Inventory Quality, PubMatic

Love and Brands in the Time of Corona

Grant Gudgel, SVP, Marketing, Teads

3 Ways CMOs Can Gain C-Suite Confidence

Diana O'Brien, Global CMO, Deloitte Digital

Why Cookies Are Better for Users Than Social Data

Pierre Chappaz, Cofounder and Executive Chairman, Teads

Why the Future of Programmatic Video Is Cross-Platform

Jonas Olsen, VP of Video, PubMatic

News Publishers Rebound But the Brand Safety Mistakes of 2016 Again Loom Large

Susan Wu, Director of Market Research, PubMatic

Let's Find a New Way Forward for Viewability

David Shaw, Global SVP of Enterprise Solutions, Teads

How to Tell Insights-Driven Stories That Prove Marketing Impact to Your C-Suite

Dori Fern, Head of Content Marketing Strategy, Marketing Solutions, Neustar

10 Best Practices That Set Growth Overperformers Apart

Paul Magill, Managing Director, Deloitte Digital

10 Steps to Modern B-to-B Marketing

Staci M. Gullotta, VP, Demand Generation, FocusVision

What Do Your Customers, Workforce and Partners All Have in Common? They’re Humans First

Ashley Reichheld, Principal, Deloitte Digital

The Secret to CMO Success Is C-Suite Collaboration

Torsten Gross, Managing Director, Deloitte Digital

How Market Leaders Combine Big and Small Data for a Holistic Customer View

Zoe Dowling, Ph.D., SVP Research, FocusVision

Why “Small Data” Is Actually the Key to Great Customer Experience

Zlatko Vucetic, CEO, FocusVision

Why a Collaboration Between Marketers and Researchers Is Your Brand’s Secret Weapon

Dawn Colossi, CMO, FocusVision

Open Up the Aperture to Go From Customer Experience to Human Experience

Megan Fath, Innovation Program Leader, Deloitte Digital

The Best Ads Feature Tomorrow’s Trends

Jocelyn Lee, Head of Heat AI, Deloitte Digital

The Marketing and Measurement Terms You Need to Know in the New Age of TV

Michael Greenberg, Director of Advanced TV Partnerships, Neustar

Don’t Sacrifice Human Relationships in the Name of Digital Transformation

Alan Schulman, Chief Creative Officer, Customer-led Marketing, Deloitte Digital

Flipping the Script on Identity Resolution

Steve Silvers, GM & VP Product Management, Customer Experience, Neustar

Purposeful, Human-Centric Experiences Have These 3 Things in Common

Joanna Champagne, Senior Innovation and Insights Manager, Customer Strategy & Applied Design, Deloitte Digital

B2B Customers Want Great Experiences Too and Here Are 4 Ways to Meet Their Expectations

Abe Awasthi, Senior Manager, Digital Customer, Deloitte Digital

How the CMO-CIO Partnership Helps Personalize the Human Experience

Angel Vaccaro, Hux Practice Leader, Deloitte Digital

Here’s What’s Keeping Marketers From Mastering Customer Identity

Devon DeBlasio, Product Marketing Director, Neustar

The Next Decade of Data: Why Retail Marketers Will Need to Rethink Their Data Strategies in 2020

Marc Vermut, VP, Market Strategy, Neustar

Is Your Marketing Measurement Giving You Mixed Messages?

Mike Finnerty, VP, Marketing Solutions Services, Neustar

Why the End of the Cookie Will Usher in a Great New Era for Marketing

Michael Schoen, GM/VP, Marketing Solutions, Neustar

How Digital Technologies Can Help Build a Human Brand

Barbara Venneman, Principal, Customer-led Marketing, Deloitte Digital

How Digital Reality Shifts the Brand-Customer Dynamic

Allan Cook, Managing Director, Deloitte Digital

Cognitive Engagement Is the Key to Transforming Customer Experience

Rob Kasegrande, Managing Director, Deloitte Digital

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