My Account Log Out Sign In Subscribe
  • News & Analysis
    • Agencies
      • Agencies Home
      • Awards & Honors
      • Accounts
      • AgencySpy
      • Creative
      • Independent Agencies
      • Media Agencies
      • Adweek Wire
    • Brand Marketing
      • Brand Marketing Home
      • Awards & Honors
      • Automotive
      • Beer, Spirits & Cannabis
      • Brandweek
      • Experiential
      • Food & Beverage
      • Sports Marketing
      • Travel & Transportation
    • Commerce
      • Commerce Home
      • Awards & Honors
      • Challenger Brands
      • CPG & Grocery
      • Ecommerce
      • Fin Tech
      • Mar Tech
      • Mobile
      • Retailing
    • Convergent TV
      • Convergent TV Home
      • Awards & Honors
      • Connected TV
      • Programming & Performance
      • Streaming & OTT
      • TVNewser
      • TVSpy
      • TV Upfronts
    • Creativity
      • Creativity Home
      • Awards & Honors
      • AdFreak
      • Ad of the Day
      • Branding
      • Cannes Lions
      • Out of Home
    • Inside the Brand
      • Inside The Brand Home
      • CMO Moves
      • Innovators
      • Mentor Program
      • Tool Kit
      • Women Trailblazers
    • Media
      • Media Home
      • Awards & Honors
      • Audio & Podcasting
      • Mediaweek
      • Platforms
      • Privacy & Trust
      • Publishing
    • Performance Marketing
      • Performance Marketing Home
      • Awards & Honors
      • Direct Mail Marketing
      • Email Marketing
      • Mobile Marketing
      • Search Engine Marketing
      • Search Engine Optimization
    • Programmatic
      • Programmatic Home
      • Awards & Honors
      • Ad Tech
      • CES
      • DMEXCO
      • Emerging Tech
      • Lead Generation
      • NexTech
    • Social Marketing
      • Social Marketing Home
      • Awards & Honors
      • Chat & Messaging
      • Content Marketing
      • Influencers & Creators
      • Social Commerce
      • Social Pro Daily
  • Events Awards & Honors
    • All Events Honors & Awards
    • Adweek Sustainability and DEI Summit
    • Elevate: Hispanic TV
    • Mediaweek
    • Convergent TV Summit: What’s Next?
  • Adweek Video & Podcasts
    • Adweek Original Video Series
    • Adweek Podcasts
      • Adweek Radio
      • CMO Moves
      • D&I TBD
      • GEN ZEOs
      • The Business of Marketing
      • Yeah, That’s Probably an Ad
    • Adweek Livestreams
      • Adweek Together
      • The Way Forward
  • Webinars & Thought Leadership
    • Adweek Webinars
    • Brandshare
    • Partner Experts
      • Partner Experts Home
      • Pandora
      • IBM Watson Advertising
      • Epsilon
      • Facebook
      • Deliotte Digital
      • Neustar
      • PubMatic
      • Teads
      • Focusvision
    • Adweek Microlearning
  • My Career
    • Sharpen My Skills
      • Institute for Brand Marketing™
      • Marketing Glossary
      • Mentorship
      • Microlearning
      • The Marketing Toolkit
    • Adweek Jobs
      • Find a Job
      • Post a Job
      • Unlimited Job Postings
  • Subscribe
    • Individual Subscriptions
    • Group Subscriptions
    • Customer Service
    • Download Magazine Issues
    • Android App
    • iOS App
  • Connect with Adweek
    • About Us
      • About Adweek
      • Frequently Asked Questions
      • News & Announcements
      • Terms of Use
      • Privacy Policy
      • Jobs at Adweek
    • My Account
      • My Profile
      • My Marketing Preferences
      • My Newsletters
    • Partner with us
      • Editorial Calendar
      • Event Calendar
      • Earn Authority
      • Generate Leads
      • Increase Awareness
      • Media Kit
      • Trophies, Awards, Seals
    • Community Councils
      • Adweek Academic Council
      • Join The Adweek Academic Council
      • Adweek DEI Council
      • Adweek Innovators Council
      • Adweek Social Media Council
      • Adweek Sustainability Council
      • Brandweek Steering Committee
  • Search

CLOSE

Sponsored content
Logo for secondary navigation menu
    All ExpertsAll Partners

Experts

3 Ways CMOs Can Gain C-Suite Confidence

By

How Digital Audio Can Provide a Brand-Safe Advertising Environment

Nidia Serrano, Senior Director, Marketing Strategy, Pandora

As People Turn to Digital Spaces to Connect, Video Viewership Rises and Brand Opportunities Increase

Katrina Craigwell, Director of Brand Solutions Marketing, Facebook

Prioritize Digital Transformation to Become Truly Customer-Centric

Gareth Davies, VP Product, Safe Haven, LiveRamp

What Would Your Media Strategy Look Like If Your Company Was Founded Today?

Brad Auerbach, Head of Industry, Insurance, Facebook

More Listeners Streaming Audio During the Workday Means More Opportunities to Reach Them

Melissa Paris, Senior Director of Sales Research, Pandora

Conversational Marketing Is Key to Future-Proofing Your AI Strategy

Ali Gwin, Senior Manager, Product Marketing, IBM Watson Advertising

10 Ways Your Brand Can Help Women Thrive By Driving Inclusive Representation

Michelle Klein, VP Global Customer Marketing , Facebook

Upfronts Success Depends on Data and People-Based Identity

Jay Prasad, Chief Strategy Officer, LiveRamp TV, LiveRamp

Stop Talking About the Cookieless Future and Start Taking These Actions

Scott Howe, CEO, LiveRamp

TV Has an Identity Problem That Marketers Can No Longer Ignore

Christine Grammier, Head of Buy Side TV, LiveRamp

To Achieve Sonic Diversity, Advertisers Can’t Just Be Woke; They Have to Take Action

Roger Sho Gehrmann, Executive Creative Director, Studio Resonate , Pandora

Yes, There Is a Future Beyond the Cookie and It’s Full of New Opportunities for Advertisers

Anneka Gupta, President and Head of Products and Platforms, LiveRamp

Voice Technology Is Changing the Future of Audio Advertising

Claire Fanning, VP of Ad Innovation Strategy, Pandora

How Instagram Brought Black Creatives and Small Businesses Together to Collaborate on Visual Storytelling

Guia Golden, Instagram Business Marketing Lead, North America, Facebook

Rebuilding the Economy With DEI at the Core: A Conversation With ADCOLOR’s Tiffany R. Warren

Arielle Gross Samuels, Head of Global Business Strategy and Engagement, Facebook

3 Insights From CES 2021 to Help Marketers Forge Connections in a Cookieless World

Grace Murphy, Brand Strategist, IBM Watson Advertising

Why Attribution May Be the Secret to Tripling Your Marketing Budget

Katelyn Matheny, Head of Marketing, IBM Watson Advertising

Applying the Science of Sound and Color to Your Brand Experience

Steve Keller, Sonic Strategy Director, Studio Resonate, Pandora

2021 Is Email's Time to Shine, Especially as an Outcomes-Based Channel

Kara Trivunovic, Managing Director, Messaging, Epsilon

In a Cookieless World, Weather Data Can Forge a Connection Between Marketers and Consumers

Clare Clifford, Product Marketing Lead, IBM Watson Advertising

No Cookies? Not a Problem When You Put a Contextual Marketing Strategy in Place

Misha Sulpovar, AI Leader, IBM Watson Advertising

How Data-Driven AI Can Transform Marketing

Jeremy Hlavacek, Head of Revenue, IBM Watson Advertising

In the Race to Recovery, How Fast and Agile Is Your Marketing?

Dave Neway, Head of B2B Marketing, IBM Watson Advertising

How Business Leaders Can Champion Equity and Inclusion: A Conversation With AT&T’s Anne Chow

Crystal Worthem, Global Director of Client and Agency Marketing, Facebook

Lessons From the Entertainment Industry to Help Marketers Succeed in 2021

Shannon Snow, Head of Industry for Entertainment , Facebook

Leaders From GroupM, MediaLink and More Discuss Using AI to Better Understand and Engage Customers

Janna Ritzcovan Synovec, Head of Marketing, IBM Watson Advertising

What National Franchises Are Doing to Help Local SMBs Find Their Digital Advertising Footing

Keith Watts, Head of Industry, Real Estate, Facebook

3 Future-Proof Marketing Strategies to Help Cable and Internet Companies Thrive

Megan Carnes Fazzari, Industry Manager, Mobile & Connectivity, Facebook

How Are Marketers Actually Solving for Identity in a Cookieless World?

Dana Moroze, SVP, Platform Solutions Management Group, Epsilon

3 Ways CPGs Can Grow Market Share, Meet Customer Needs and Share Their Story

Edlynne Laryea, Director, Head of Industry, Consumer Packaged Goods, Facebook

How to Build Loyalty in a Contactless World

Tamara Oliverio, Senior Director of Loyalty and CX, Epsilon

Underrepresentation and Misrepresentation Have No Place in Advertising Today—Insights from the Geena Davis Institute’s CEO

Fernanda Alcantara, Marketing Science Researcher—Creative Shop, Facebook

It’s Time for Automotive Marketers to Accelerate Their Digital Transformations

Kim Stonehouse, Head of Automotive, Facebook

How Authenticity Can Help Brands Connect With Consumers This Holiday Season

Anjali Martin, North America Business Marketing Lead, Facebook

3 Tips to Help Pivot Your Marketing Strategy Right Now

Amy Brooks, Director or Business Education, Global Business Marketing, Facebook

Reinventing Restaurants With Digital Commerce

Katie Stratton, Head of Industry for U.S. Restaurants, Facebook

3 Ways Your Brand Can Stand Out This (Unusual) Holiday Season

Thomas Shim, Creative Strategist—Creative Shop, Facebook

A Digital-First Mindset Positioned Liberty Mutual as an Industry Leader for Customer Experience

Brandon Guishard, Customer Growth Consulting Lead, Facebook

4 Value-Based Marketing Lessons Inspired by a Delivery App

Ian Simons, Head of Industry, Ecommerce, Facebook

Small Businesses Are Struggling but Remain Hopeful, New Facebook Research Finds

Laura McGorman, Policy Lead, Data for Good, Facebook

With the Volume of Content Soaring, Marketers Have to Prove They’re Worthy of Consumer Attention

Jeff Fagel, CMO, Epsilon

What Does the Next Wave of Retail Media Look Like?

Ric Elert, President and COO, Epsilon

The Case for Bringing Balance Back to the Marketing Ecosystem

Bryan Kennedy, CEO, Epsilon

We’re All Invited to the Sandbox If We Play by Google’s Rules

Loch Rose, Chief Analytics Officer, Epsilon

3 Ways Small Business Can Band Together With Big Businesses to Lift Up Communities

Rich Rao, VP, Small Business, Facebook

Building Strategic Partnerships for Today’s Marketing Challenges

Nerissa MacDonald, Head of Partner Solutions, Facebook

The Streaming Marketer’s Roadmap to Profitability

James Smith, Head of Industry for Entertainment, Facebook

Covid-19 Has Created a Huge Opportunity in Video

Jennifer Howard, VP of Entertainment, Technology and Connectivity, Facebook

How Brands Will Need to Rethink Holiday Planning as They Navigate the New Abnormal

Eva Press, VP, Consumer Packaged Goods, Retail, and Health Care, Facebook

Building Relationships With Mobile—What Your Customers Need From You During Covid-19

Katherine Shappley, VP Mid-Sized Business, Global Business Group North America, Facebook

The Way Forward for Telecoms

Stephanie Latham, Director, Head of Industry for Technology, Mobile and Connectivity, Facebook

COVID-19 Has Created a Crisis of Context for Advertisers

Remi Cackel, Global VP of Data, Teads

Yes, Programmatic OTT Advertising Can Be a Real Brand Experience

Katherine Strieder, VP of Product, PubMatic

Uncovering a True Identity Solution Requires Industry-Wide Collaboration

Aaron Lowe, Director of Product Marketing, PubMatic

Reimagining Retail in a Privacy-Led, Omnidata Environment

Alex LePage, Head of Product Marketing, Neustar

Mitsubishi Motors' CMO on What It Takes to Succeed as a Challenger Brand

Monique Pintarelli, VP of West Coast, Teads

Identity Resolution, Supply Path Optimization and Header Bidding Will Shake Up Programmatic Ad Spending in 2020

 Johanna Bauman, CMO, PubMatic

Advertising Can’t Stop Coronavirus—But It Can Still Help

Meg Runeari, Global SVP of Ad Operations, Teads

The Next Decade of Data: How Financial Services Brands Can Use Data to Meet Customer Expectations in 2020 and Beyond

Monica Pearson, Director of Product Marketing, Neustar

Deliver Mobile Creative That Doesn’t Suck

Bertrand “Coca” Cocallemen, Global Creative Director, Teads

Transform the Customer Experience by Focusing on Your Frontline Sales Reps

Harry H. Datwani, Principal, Deloitte Consulting LLP, Deloitte Digital

The Terms to Know For Successful Multitouch Attribution

Courtney Kerrigan, Director of Consulting Services, Neustar

How Quality Standardization Helps Build Trust on Both Sides of the Supply Chain

Eric Bozinny, Director, Inventory Quality, PubMatic

Love and Brands in the Time of Corona

Grant Gudgel, SVP, Marketing, Teads

3 Ways CMOs Can Gain C-Suite Confidence

Diana O'Brien, Global CMO, Deloitte Digital

Why Cookies Are Better for Users Than Social Data

Pierre Chappaz, Cofounder and Executive Chairman, Teads

Why the Future of Programmatic Video Is Cross-Platform

Jonas Olsen, VP of Video, PubMatic

News Publishers Rebound But the Brand Safety Mistakes of 2016 Again Loom Large

Susan Wu, Director of Market Research, PubMatic

Let's Find a New Way Forward for Viewability

David Shaw, Global SVP of Enterprise Solutions, Teads

How to Tell Insights-Driven Stories That Prove Marketing Impact to Your C-Suite

Dori Fern, Head of Content Marketing Strategy, Marketing Solutions, Neustar

10 Best Practices That Set Growth Overperformers Apart

Paul Magill, Managing Director, Deloitte Digital

10 Steps to Modern B-to-B Marketing

Staci M. Gullotta, VP, Demand Generation, FocusVision

What Do Your Customers, Workforce and Partners All Have in Common? They’re Humans First

Ashley Reichheld, Principal, Deloitte Digital

The Secret to CMO Success Is C-Suite Collaboration

Torsten Gross, Managing Director, Deloitte Digital

How Market Leaders Combine Big and Small Data for a Holistic Customer View

Zoe Dowling, Ph.D., SVP Research, FocusVision

Why “Small Data” Is Actually the Key to Great Customer Experience

Zlatko Vucetic, CEO, FocusVision

Why a Collaboration Between Marketers and Researchers Is Your Brand’s Secret Weapon

Dawn Colossi, CMO, FocusVision

Open Up the Aperture to Go From Customer Experience to Human Experience

Megan Fath, Innovation Program Leader, Deloitte Digital

The Best Ads Feature Tomorrow’s Trends

Jocelyn Lee, Head of Heat AI, Deloitte Digital

The Marketing and Measurement Terms You Need to Know in the New Age of TV

Michael Greenberg, Director of Advanced TV Partnerships, Neustar

Don’t Sacrifice Human Relationships in the Name of Digital Transformation

Alan Schulman, Chief Creative Officer, Customer-led Marketing, Deloitte Digital

Flipping the Script on Identity Resolution

Steve Silvers, GM & VP Product Management, Customer Experience, Neustar

Purposeful, Human-Centric Experiences Have These 3 Things in Common

Joanna Champagne, Senior Innovation and Insights Manager, Customer Strategy & Applied Design, Deloitte Digital

B2B Customers Want Great Experiences Too and Here Are 4 Ways to Meet Their Expectations

Abe Awasthi, Senior Manager, Digital Customer, Deloitte Digital

How the CMO-CIO Partnership Helps Personalize the Human Experience

Angel Vaccaro, Hux Practice Leader, Deloitte Digital

Here’s What’s Keeping Marketers From Mastering Customer Identity

Devon DeBlasio, Product Marketing Director, Neustar

The Next Decade of Data: Why Retail Marketers Will Need to Rethink Their Data Strategies in 2020

Marc Vermut, VP, Market Strategy, Neustar

Is Your Marketing Measurement Giving You Mixed Messages?

Mike Finnerty, VP, Marketing Solutions Services, Neustar

Why the End of the Cookie Will Usher in a Great New Era for Marketing

Michael Schoen, GM/VP, Marketing Solutions, Neustar

How Digital Technologies Can Help Build a Human Brand

Barbara Venneman, Principal, Customer-led Marketing, Deloitte Digital

How Digital Reality Shifts the Brand-Customer Dynamic

Allan Cook, Managing Director, Deloitte Digital

Cognitive Engagement Is the Key to Transforming Customer Experience

Rob Kasegrande, Managing Director, Deloitte Digital

  • About
    • Contact Us
    • Media Kit
    • Editorial Calendar
    • Sponsor Content
    • Jobs
    • Do Not Sell My Personal Information
  • Subscriptions
    • Subscription Options
    • Digital App
    • Frequently Asked Questions
    • Newsletters
    • Customer Service
  • Awards / Honors / Events
    • Awards and Honors
    • Adweek Events
    • Webinars
    • On-Demand Webinars
    • Trophies / Awards / Seals
  • Publications
    • Adweek Network
    • RSS
    • Backissues
    • Reprints / E-Prints
  • © 2021 Adweek - All Rights Reserved
    • About Adweek
    • Contact Us
    • Terms of Use
    • Privacy Policy