Aaron Lowe

Leaders From GroupM, MediaLink and More Discuss Using AI to Better Understand and Engage Customers

PubMatic

In a Cookieless World, Weather Data Can Forge a Connection Between Marketers and Consumers

PubMatic

No Cookies? Not a Problem When You Put a Contextual Marketing Strategy in Place

PubMatic

2021 Is Email’s Time to Shine, Especially as an Outcomes-Based Channel

PubMatic

With the Volume of Content Soaring, Marketers Have to Prove They’re Worthy of Consumer Attention

PubMatic

Lessons From the Entertainment Industry to Help Marketers Succeed in 2021

PubMatic

3 Takeaways From the IAB Disruption Summit to Bake Into 2021 Strategies

PubMatic

How Data-Driven AI Can Transform Marketing

PubMatic

In the Race to Recovery, How Fast and Agile Is Your Marketing?

PubMatic

How Business Leaders Can Champion Equity and Inclusion: A Conversation With AT&T’s Anne Chow

PubMatic

5 Ways Marketers Are Preparing for Third-Party Cookie Deprecation

PubMatic

What National Franchises Are Doing to Help Local SMBs Find Their Digital Advertising Footing

PubMatic

3 Future-Proof Marketing Strategies to Help Cable and Internet Companies Thrive

PubMatic

Don’t Be Fooled: Most CDPs Are Not Enterprise-Ready

PubMatic

4 Value-Based Marketing Lessons Inspired by a Delivery App

PubMatic

3 Ways CPGs Can Grow Market Share, Meet Customer Needs and Share Their Story

PubMatic

How to Build Loyalty in a Contactless World

PubMatic

Underrepresentation and Misrepresentation Have No Place in Advertising Today—Insights from the Geena Davis Institute’s CEO

PubMatic

It’s Time for Automotive Marketers to Accelerate Their Digital Transformations

PubMatic

How Authenticity Can Help Brands Connect With Consumers This Holiday Season

PubMatic

Can Collaboration Fill the Void Left by Third-Party Cookies and IDFA?

PubMatic

3 Tips to Help Pivot Your Marketing Strategy Right Now

PubMatic

Reinventing Restaurants With Digital Commerce

PubMatic

What Brands Can Learn From DTC to Weather the Current Storm

PubMatic

Building Strategic Partnerships for Today’s Marketing Challenges

PubMatic

The 4 Ingredients You Need to Move from Mass Communication to Mass Personalization

PubMatic

3 Ways Your Brand Can Stand Out This (Unusual) Holiday Season

PubMatic

Device Use Is Soaring, But Are You Removing Friction From Your Mobile Experiences?

PubMatic

4 Ways to Evolve Your Brand for the Ecommerce Boom

PubMatic

Small Businesses Are Struggling but Remain Hopeful, New Facebook Research Finds

PubMatic

The Case for Bringing Balance Back to the Marketing Ecosystem

PubMatic

3 Ways Small Business Can Band Together With Big Businesses to Lift Up Communities

PubMatic

With Cookies Crumbled and IDFA DOA, It’s Time for a Better Identity Strategy

PubMatic

The Way Forward for Telecoms

PubMatic

The Streaming Marketer’s Roadmap to Profitability

PubMatic

Covid-19 Has Created a Huge Opportunity in Video

PubMatic

3 Ways Virtual Events Build Stronger Communities

PubMatic

How Brands Will Need to Rethink Holiday Planning as They Navigate the New Abnormal

PubMatic

Building Relationships With Mobile—What Your Customers Need From You During Covid-19

PubMatic

What Using Tech for Good—as One Community—Looks Like

PubMatic

COVID-19 Has Created a Crisis of Context for Advertisers

PubMatic

Advertising Can’t Stop Coronavirus—But It Can Still Help

PubMatic

Yes, Programmatic OTT Advertising Can Be a Real Brand Experience

PubMatic

Love and Brands in the Time of Corona

PubMatic

Deliver Mobile Creative That Doesn’t Suck

PubMatic

Reimagining Retail in a Privacy-Led, Omnidata Environment

PubMatic

Our Democracy Needs Brand Suitability Standards. Now.

PubMatic

Why the End of the Cookie Will Usher in a Great New Era for Marketing

PubMatic

Why the Future of Programmatic Video Is Cross-Platform

PubMatic

Mitsubishi Motors’ CMO on What It Takes to Succeed as a Challenger Brand

PubMatic

Identity Resolution, Supply Path Optimization and Header Bidding Will Shake Up Programmatic Ad Spending in 2020

PubMatic

The Next Decade of Data: Why Retail Marketers Will Need to Rethink Their Data Strategies in 2020

PubMatic

The Next Decade of Data: How Financial Services Brands Can Use Data to Meet Customer Expectations in 2020 and Beyond

PubMatic

This Article Contains the Word Lesbian; Will Your Brand Safety Vendor Block It?

PubMatic

Turning the Tables on Research to Understand the Process

PubMatic

The Terms to Know For Successful Multitouch Attribution

PubMatic

How to Win the Attention Wars by Converging Creative and Media

PubMatic

Transform the Customer Experience by Focusing on Your Frontline Sales Reps

PubMatic

What Do Your Customers, Workforce and Partners All Have in Common? They’re Humans First

PubMatic

How Quality Standardization Helps Build Trust on Both Sides of the Supply Chain

PubMatic

3 Ways CMOs Can Gain C-Suite Confidence

PubMatic

When Admitting What You Don’t Know Is Your Key to Success

PubMatic

Why Cookies Are Better for Users Than Social Data

PubMatic

How Market Leaders Combine Big and Small Data for a Holistic Customer View

PubMatic

Don’t Let an Obsession With Efficiency-Driven KPIs Cause You to Lose Sight of the Big Picture

PubMatic

Knowledge Is Power When It Comes to Video Ad Errors

PubMatic

Which Devices Are Being Used for Viewing Video?

PubMatic

News Publishers Rebound But the Brand Safety Mistakes of 2016 Again Loom Large

PubMatic

How to Tell Insights-Driven Stories That Prove Marketing Impact to Your C-Suite

PubMatic

Let’s Find a New Way Forward for Viewability

PubMatic

Why a Collaboration Between Marketers and Researchers Is Your Brand’s Secret Weapon

PubMatic

GDPR-Era Privacy Laws Demand a New Approach to Identity

PubMatic

10 Best Practices That Set Growth Overperformers Apart

PubMatic

10 Steps to Modern B-to-B Marketing

PubMatic

Surviving 2019 Is Going to Take More Than Big Data

PubMatic

Why Research Is the Foundation of a Successful Content Marketing Strategy

PubMatic

Here’s What’s Keeping Marketers From Mastering Customer Identity

PubMatic

Consumers Want Automakers to Do Better—Here’s How to Meet Their Expectations

PubMatic

The Secret to CMO Success Is C-Suite Collaboration

PubMatic

Why Your Customers’ Feelings Matter to Your Bottom Line

PubMatic

For Marketers Today, It’s All About the Experience, Stupid

PubMatic

Why “Small Data” Is Actually the Key to Great Customer Experience

PubMatic

Open Up the Aperture to Go From Customer Experience to Human Experience

PubMatic

The Best Ads Feature Tomorrow’s Trends

PubMatic

The Marketing and Measurement Terms You Need to Know in the New Age of TV

PubMatic

The CMO’s Mandate: Elevate the Human Experience

PubMatic

Don’t Sacrifice Human Relationships in the Name of Digital Transformation

PubMatic

Flipping the Script on Identity Resolution

PubMatic

Purposeful, Human-Centric Experiences Have These 3 Things in Common

PubMatic

B2B Customers Want Great Experiences Too and Here Are 4 Ways to Meet Their Expectations

PubMatic

How the CMO-CIO Partnership Helps Personalize the Human Experience

PubMatic

It’s Time To Implement Data Labeling To Boost Transparency For Marketers

PubMatic

Your Marketing Measurement Plan Is Broken

PubMatic

Marketing Has an Identity Crisis And It’s Keeping You From Being Truly Customer Centric

PubMatic

Is Your Marketing Measurement Giving You Mixed Messages?

PubMatic

8 Steps To Build a Customer Intelligence-Based Data Plan

PubMatic

How Digital Technologies Can Help Build a Human Brand

PubMatic

How Digital Reality Shifts the Brand-Customer Dynamic

PubMatic

Cognitive Engagement Is the Key to Transforming Customer Experience

PubMatic