Aaron Lowe

As People Turn to Digital Spaces to Connect, Video Viewership Rises and Brand Opportunities Increase

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How Digital Audio Can Provide a Brand-Safe Advertising Environment

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Prioritize Digital Transformation to Become Truly Customer-Centric

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What Would Your Media Strategy Look Like If Your Company Was Founded Today?

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More Listeners Streaming Audio During the Workday Means More Opportunities to Reach Them

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We’re All Invited to the Sandbox If We Play by Google’s Rules

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A Digital-First Mindset Positioned Liberty Mutual as an Industry Leader for Customer Experience

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Conversational Marketing Is Key to Future-Proofing Your AI Strategy

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What Does the Next Wave of Retail Media Look Like?

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10 Ways Your Brand Can Help Women Thrive By Driving Inclusive Representation

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How Are Marketers Actually Solving for Identity in a Cookieless World?

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To Achieve Sonic Diversity, Advertisers Can’t Just Be Woke; They Have to Take Action

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Yes, There Is a Future Beyond the Cookie and It’s Full of New Opportunities for Advertisers

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Upfronts Success Depends on Data and People-Based Identity

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TV Has an Identity Problem That Marketers Can No Longer Ignore

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Stop Talking About the Cookieless Future and Start Taking These Actions

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How Instagram Brought Black Creatives and Small Businesses Together to Collaborate on Visual Storytelling

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Applying the Science of Sound and Color to Your Brand Experience

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Voice Technology Is Changing the Future of Audio Advertising

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3 Insights From CES 2021 to Help Marketers Forge Connections in a Cookieless World

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Why Attribution May Be the Secret to Tripling Your Marketing Budget

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Rebuilding the Economy With DEI at the Core: A Conversation With ADCOLOR’s Tiffany R. Warren

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6 Ingredients to Create a Fully Baked Identity Strategy

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Listening Builds Trust in a Time of Uncertainty

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How Unilever Improved Customer Identity Recognition Five-Fold in Six Weeks

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Leaders From GroupM, MediaLink and More Discuss Using AI to Better Understand and Engage Customers

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In a Cookieless World, Weather Data Can Forge a Connection Between Marketers and Consumers

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No Cookies? Not a Problem When You Put a Contextual Marketing Strategy in Place

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2021 Is Email’s Time to Shine, Especially as an Outcomes-Based Channel

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With the Volume of Content Soaring, Marketers Have to Prove They’re Worthy of Consumer Attention

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Lessons From the Entertainment Industry to Help Marketers Succeed in 2021

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3 Takeaways From the IAB Disruption Summit to Bake Into 2021 Strategies

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How Data-Driven AI Can Transform Marketing

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In the Race to Recovery, How Fast and Agile Is Your Marketing?

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How Business Leaders Can Champion Equity and Inclusion: A Conversation With AT&T’s Anne Chow

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5 Ways Marketers Are Preparing for Third-Party Cookie Deprecation

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What National Franchises Are Doing to Help Local SMBs Find Their Digital Advertising Footing

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3 Future-Proof Marketing Strategies to Help Cable and Internet Companies Thrive

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Don’t Be Fooled: Most CDPs Are Not Enterprise-Ready

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4 Value-Based Marketing Lessons Inspired by a Delivery App

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3 Ways CPGs Can Grow Market Share, Meet Customer Needs and Share Their Story

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How to Build Loyalty in a Contactless World

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Underrepresentation and Misrepresentation Have No Place in Advertising Today—Insights from the Geena Davis Institute’s CEO

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It’s Time for Automotive Marketers to Accelerate Their Digital Transformations

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How Authenticity Can Help Brands Connect With Consumers This Holiday Season

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Can Collaboration Fill the Void Left by Third-Party Cookies and IDFA?

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3 Tips to Help Pivot Your Marketing Strategy Right Now

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Reinventing Restaurants With Digital Commerce

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What Brands Can Learn From DTC to Weather the Current Storm

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Building Strategic Partnerships for Today’s Marketing Challenges

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The 4 Ingredients You Need to Move from Mass Communication to Mass Personalization

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3 Ways Your Brand Can Stand Out This (Unusual) Holiday Season

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Device Use Is Soaring, But Are You Removing Friction From Your Mobile Experiences?

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4 Ways to Evolve Your Brand for the Ecommerce Boom

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Small Businesses Are Struggling but Remain Hopeful, New Facebook Research Finds

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The Case for Bringing Balance Back to the Marketing Ecosystem

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3 Ways Small Business Can Band Together With Big Businesses to Lift Up Communities

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With Cookies Crumbled and IDFA DOA, It’s Time for a Better Identity Strategy

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The Way Forward for Telecoms

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The Streaming Marketer’s Roadmap to Profitability

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Covid-19 Has Created a Huge Opportunity in Video

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3 Ways Virtual Events Build Stronger Communities

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How Brands Will Need to Rethink Holiday Planning as They Navigate the New Abnormal

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Building Relationships With Mobile—What Your Customers Need From You During Covid-19

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What Using Tech for Good—as One Community—Looks Like

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COVID-19 Has Created a Crisis of Context for Advertisers

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Advertising Can’t Stop Coronavirus—But It Can Still Help

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Yes, Programmatic OTT Advertising Can Be a Real Brand Experience

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Love and Brands in the Time of Corona

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Deliver Mobile Creative That Doesn’t Suck

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Reimagining Retail in a Privacy-Led, Omnidata Environment

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Our Democracy Needs Brand Suitability Standards. Now.

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Why the End of the Cookie Will Usher in a Great New Era for Marketing

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Why the Future of Programmatic Video Is Cross-Platform

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Mitsubishi Motors’ CMO on What It Takes to Succeed as a Challenger Brand

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Identity Resolution, Supply Path Optimization and Header Bidding Will Shake Up Programmatic Ad Spending in 2020

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The Next Decade of Data: Why Retail Marketers Will Need to Rethink Their Data Strategies in 2020

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The Next Decade of Data: How Financial Services Brands Can Use Data to Meet Customer Expectations in 2020 and Beyond

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This Article Contains the Word Lesbian; Will Your Brand Safety Vendor Block It?

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Turning the Tables on Research to Understand the Process

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The Terms to Know For Successful Multitouch Attribution

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How to Win the Attention Wars by Converging Creative and Media

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Transform the Customer Experience by Focusing on Your Frontline Sales Reps

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What Do Your Customers, Workforce and Partners All Have in Common? They’re Humans First

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How Quality Standardization Helps Build Trust on Both Sides of the Supply Chain

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3 Ways CMOs Can Gain C-Suite Confidence

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When Admitting What You Don’t Know Is Your Key to Success

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Why Cookies Are Better for Users Than Social Data

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How Market Leaders Combine Big and Small Data for a Holistic Customer View

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Don’t Let an Obsession With Efficiency-Driven KPIs Cause You to Lose Sight of the Big Picture

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Knowledge Is Power When It Comes to Video Ad Errors

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Which Devices Are Being Used for Viewing Video?

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News Publishers Rebound But the Brand Safety Mistakes of 2016 Again Loom Large

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How to Tell Insights-Driven Stories That Prove Marketing Impact to Your C-Suite

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Let’s Find a New Way Forward for Viewability

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Why a Collaboration Between Marketers and Researchers Is Your Brand’s Secret Weapon

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GDPR-Era Privacy Laws Demand a New Approach to Identity

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10 Best Practices That Set Growth Overperformers Apart

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10 Steps to Modern B-to-B Marketing

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Surviving 2019 Is Going to Take More Than Big Data

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Why Research Is the Foundation of a Successful Content Marketing Strategy

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Here’s What’s Keeping Marketers From Mastering Customer Identity

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Consumers Want Automakers to Do Better—Here’s How to Meet Their Expectations

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The Secret to CMO Success Is C-Suite Collaboration

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Why Your Customers’ Feelings Matter to Your Bottom Line

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For Marketers Today, It’s All About the Experience, Stupid

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Why “Small Data” Is Actually the Key to Great Customer Experience

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Open Up the Aperture to Go From Customer Experience to Human Experience

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The Best Ads Feature Tomorrow’s Trends

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The Marketing and Measurement Terms You Need to Know in the New Age of TV

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The CMO’s Mandate: Elevate the Human Experience

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Don’t Sacrifice Human Relationships in the Name of Digital Transformation

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Flipping the Script on Identity Resolution

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Purposeful, Human-Centric Experiences Have These 3 Things in Common

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B2B Customers Want Great Experiences Too and Here Are 4 Ways to Meet Their Expectations

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How the CMO-CIO Partnership Helps Personalize the Human Experience

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It’s Time To Implement Data Labeling To Boost Transparency For Marketers

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Your Marketing Measurement Plan Is Broken

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Marketing Has an Identity Crisis And It’s Keeping You From Being Truly Customer Centric

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Is Your Marketing Measurement Giving You Mixed Messages?

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8 Steps To Build a Customer Intelligence-Based Data Plan

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How Digital Technologies Can Help Build a Human Brand

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How Digital Reality Shifts the Brand-Customer Dynamic

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Cognitive Engagement Is the Key to Transforming Customer Experience

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