Briana Méndez is an audience and culture marketing leader with a passion for elevating Latinx, Black, Asian American, as well as LGBTQ+ segments. At SiriusXM Media, she connects advertisers to their most valuable audiences through the power of music, podcasts, and a diversity of audio content, providing intentional insights that drive positive results for their brands. She is also a co-founder of La Nueva Link, a network of Latinx creative professionals elevating the importance of nuanced contextualization of U.S. Latinx cultures.