Partners

Contextual Advertising Paves the Way for New Marketing Opportunities

By Jason Andersen, Senior Director, Strategic Initiatives and Partner Solutions, Experian

Why Precision CTV Is Essential for DTC Brands

By Brad Tipper, CEO, Prospect Farms, Madhive

Retail Media Needs Standardization and Transparency Right Now

By Kristi Argyilan, SVP, Retail Media, Albertsons Media Collective

End-to-End Platforms Drive Ad-Tech Efficiencies and Greater Control

By Kara Puccinelli, Chief Customer Officer, Amobee

Aligning Values and Growth Goals With Marketing Partners Is Critical in 2023

By Ajit Kara, CEO, Tag

No Cookies? You Don’t Need Them When You Have Motivation AI

By Assaf Baciu, COO and Co-founder, Persado

How to Approach Media Planning With Measurement in Mind

By Jamie Fellows, Director, Media Planning, Measurement and Data Science, Amazon Ads

How Booking.com Breaks Down Barriers for LGBTQ+ Travelers

By Stéphane Mead and Tom van Gessel, Global Industry Manager, Travel; Travel Industry Lead, EMEA Partnerships, Google

Changes Across Retail, Publishing and TV Will Deliver More for Advertisers and Consumers in 2022

By Maureen Noonan, Head of Industry, Retail/CPG, LiveRamp

Those Questions You Have About Podcast Ads? New Improvements Answer the Challenge

By Liz Lacey, VP, B-to-B Marketing, SXM Media