Tamara Oliveriois a senior director of loyalty and CX and is part of Epsilon’s CRM/Loyalty Strategic Insights Consulting practice. She has 20 years of loyalty, CRM and communications experience as both the client and consultant. Tamara joined Epsilon in 2016 to lead loyalty design efforts for General Motors’ new enterprise-wide My Rewards program and now works with a variety of brands across various industries to design, evolve, optimize and manage their customer loyalty strategies.