Assaf Baciu No Cookies? You Don’t Need Them When You Have Motivation AI Assaf Baciu COO and Co-founder Assaf Baciu is the COO and co-founder of Persado. He is responsible for the progression and foresight of Persado’s growing product portfolio and oversees the management of all product advancements. Assaf's Top Stories $800 Billion in Incremental Revenue Is Possible With AI-Driven Personalization Persado How You Can Give Human-Generated Creative a Superhuman Impact Persado