Marvel's Riri Williams Finds Inspiration—and the Future of STEM—in a Target Aisle in New Ad

Dominique Thorne stars in spot supporting partnership between retailer and Black Panther sequel

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Marvel Studios‘ Black Panther is a particularly important franchise for many Black audiences. Beyond being one of the brand’s most successful theatrical debuts in history, it still exists as one of the better examples of inclusive entertainment, from its mostly Black cast to its diverse, Oscar-winning crew.

One especially resonant detail lies in how Wakanda—and, by extension, the franchise itself—embraces the overt presence of Black girls and women in STEM through Shuri (Letitia Wright), the resident tech genius.



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