Dr. Squatch Enlists Stranger Things’ Murray Bauman to Expose 'Big Soap' Conspiracy

80s-style campaign claims harsh chemicals have been lurking in men’s care.

Men’s personal care brand Dr. Squatch has called on Stranger Things character Murray Bauman, played by actor Brett Gelman, to expose what’s really lurking behind men’s shower curtains. 

Dr. Squatch is the latest brand to collaborate with Netflix for the hit show’s fifth and final season.

Launching today (Dec. 5), Dr. Squatch’s campaign includes two ads in which Gelman calls out the “Big Soap” cover-up of harsh chemicals, synthetic ingredients, and decades of deception in men’s care products. 

However, as he points out in classic Murray fashion, Dr.

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Matt Barker

Matt Barker is a contributing writer for ADWEEK. He has previously written for Campaign, Marketing Week, and Condé Nast.