Why GSN Will Do 'More of the Same' as Other Networks Scramble for New Ideas

Viewers are younger thanks to brand refresh

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During this upfront season, several networks will brag about their exciting new directions and evolutions. In fact, a couple of them have already done that.

But not the Game Show Network, which held its upfront presentation Tuesday morning. Its ratings are rising, and the network is slowly but surely getting younger thanks to a brand refresh several years ago, which resulted in GSN doubling its original programming output over the past three years.

"I'm proud to announce that we're going to be doing more of the same," said David Goldhill, president and CEO, of GSN, which airs a mix of original and classic game programming.

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