TelevisaUnivision Sees Double-Digit Volume Growth and Strong CPM Gains in Upfront

The media company is the fourth upfront week presenter to cross the finish line

Another big company has crossed the upfront finish line.

TelevisaUnivision has completed its upfront negotiations, a source familiar with the matter told Adweek. The company secured double-digit volume growth for the best upfront outcome in seven years.

Pricing was also strong, with CPM (cost per thousand viewers reached) increasing in the high single digits.

Demand was solid across the portfolio, with notable interest around sports, especially soccer, and cultural tentpoles.

Streaming service Vix was also a favorite among clients, with 70% of clients that made investments in linear also leaning into Vix for incremental reach.

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