Samsung Ads Debuts Connected TV Predictive Planner to Boost AVOD Ad Buys

Audience Advisor uses data to predict reach and frequency in the ecosystem


Samsung Ads is expanding its footprint in the AVOD space, debuting a new predictive campaign planning offering that will help brands measure the scale, behaviors and time their target audiences spend with ad-supported video across different budget levels.

“A lot of players were articulating that they were aware it’s an urgent need for them to be present in AVOD, but they felt they did not have the specific detailed understanding about how their audiences use AVOD—or even whether they do,” Justin Evans, global head of analytics and insights for Samsung Ads, told Adweek.

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