Streaming has overtaken linear TV in the U.S.—a historic first as more TV content was consumed via streaming than the linear segments of broadcast and cable combined for the month of May.
The milestone represents the fourth consecutive month of growth for that particular TV viewing segment. After enjoying back-to-back months of consecutive growth, the broadcast and cable viewing segments recorded drops in TV consumption. Cable, especially, is feeling the pain, as this is the first decrease it has experienced in three months.
According to Nielsen’s Media Distributor Gauge, streaming grew by +0.5% from April to command 44.8% of TV usage in May.
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