There’s no dancing around it: Touchdown dances and celebrations are one of the most viral aspects of the NFL.
To showcase the league’s best moves ahead of this year’s Sept. 9 kickoff, the NFL and 72andSunny today rolled out the marketing campaign for the new season, highlighting the game’s stars and their new, likely viral, touchdown dances.
The campaign, “The Season Is Your Stage,” creates a make-believe NFL celebration hub, the “Celly Studio,” where the league’s top players practice and perfect their celebration moves.
According to Zach Hilder, 72andSunny LA’s chief creative officer, research showed the impact of how NFL celebrations have flooded culture and social media, which ultimately led 72andSunny and the NFL to “invent” a place where the dances start from.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
