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After a landmark year that saw the company close rights deals with the NHL, MLB, NFL and more, ESPN is looking to expand further by reaching untapped audiences through a more robust content offering.
“A big focus of ours also continues to be expanding our audience, and this means increasing our efforts to reach younger, female, multicultural and casual fans–in addition to, of course, core sports fans,” ESPN president Jimmy Pitaro said today during a virtual Disney Sports Summit upfront presentation for advertisers.