Programmatic

A New Consortium Is Here to Bring More Data to TV Ad Buying

Dish Media, TransUnion and VideoAmp are among the founding companies

Dish Media, TransUnion and VideoAmp are among seven companies that founded the TV Data Initiative.
Dish Media, TransUnion and VideoAmp are among seven companies that founded the TV Data Initiative.Dish Media, Transunion, Videoamp, bortonia/Getty Images
By Andrew Blustein

April 7, 2021

A group of seven companies across television and ad tech—including ad platform Dish Media and credit reporting firm TransUnion—are joining forces to create the TV Data Initiative, which wants to help bring digital-like ways of ad targeting to TV.

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

Recommended articles
You Might Like

3 Questions to Ask Yourself in the Sprint to Scale First-Party Data

By Dana Moroze

The Key to Pivoting From Pandemic Recovery to Profitable Growth

By Chelsea Wyman, Director of Retail and Brand Partnerships, Connexity

4 Strategies to Hypercharge Ecommerce for Gen Z

By Student Beans

How to Prepare for the 2021 Holiday Season

By Facebook

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}