Programmatic

A New Consortium Is Here to Bring More Data to TV Ad Buying

Dish Media, TransUnion and VideoAmp are among the founding companies

Dish Media, TransUnion and VideoAmp are among seven companies that founded the TV Data Initiative.
Dish Media, TransUnion and VideoAmp are among seven companies that founded the TV Data Initiative. Dish Media, Transunion, Videoamp, bortonia/Getty Images

By Andrew Blustein

April 7, 2021

A group of seven companies across television and ad tech—including ad platform Dish Media and credit reporting firm TransUnion—are joining forces to create the TV Data Initiative, which wants to help bring digital-like ways of ad targeting to TV.

Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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