Sara Spivey
Sara Spivey is the former chief marketing officer at Braze. She has over 30 years of marketing and strategy experience.
Loyalty Programs Are the Strong Foundation of Customer Engagement
Taking a set-and-forget approach to loyalty campaigns means missing out on valuable opportunities.
Consumer Attitudes to Travel Are All Over the Map
Here's how hospitality brands can prep for the rebound.
Women Will Be the Catalyst for DEI
We can create a tech industry that welcomes, supports and advances a diverse workforce.
I Canceled Facebook Advertising and You Should, Too
Should you cancel your Facebook advertising campaign in light of recent events?
3 Ways Ecommerce Brands Can Use Social to Boost Their Reach and Engagement
Commerce
Instagram and other platforms are the new window shopping.