Mike Velez
Mike Velez is the Publisher of Jiu-Jitsu Magazine and has over 23 years experience in magazine publishing with both consumer and trade titles. He also consults with publishers looking to create growth and revenue by creating additional value offers to their existing readership and advertiser base. If you’d like help with launching a subscription box you can reach him at mike@beyondthenewsstand.com.
How Publishers Can Boost Revenue With A Subscription Box, Part 3
In previous posts, I explored the important considerations publishers should make before launching a subscription box and how to get your subscription boxes to your customers. In this third and [...]
How Publishers Can Boost Revenue With A Subscription Box, Part 2
In my last post, I explored the important considerations publishers should make before launching a subscription box, including developing your offer and branding, choosing a platform, finding products and marketing. [...]
How Publishers Can Boost Revenue With A Subscription Box, Part 1
Magazine publishers, don’t let the changing advertising landscape get you down. You have something not many businesses have: a successful magazine brand. Even brands like Red Bull, Airbnb, and AllRecipies [...]