Luis Hernandez
Social Arithmetic: 5 Steps to Optimize Social Media Marketing
The challenge for marketers trying to get a handle on social media marketing performance today is to understand what information is crucial to catch and distill in order to gain [...]
How Evolving Mobile Behaviors are Raising the Stakes for Marketers
Performance Marketing
While none would argue that 2011 was the year of the mobile app, marketers have been hearing more noise about the mobile web as a cross-device alternative to apps that [...]
Doubling Down on Google+?
Performance Marketing
When determining how to integrate Google+ brand pages into your planning for 2012, it’s important to understand what Google+ is and what it isn’t. By Google’s own admission, Google+ isn't [...]
There’s an Ad for That
Performance Marketing
As the expression "there's an app for that" reaches its cultural saturation point, advertisers need to gain a clear understanding of the differences between mobile web and in-app advertising, as [...]