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Joachim Scholz

Joachim Scholz is a marketing professor at Brock University and a member of our Adweek Academic Council. His award-winning research explores augmented reality, social media controversies and branding in digitally-infused and hyperconnected societies.


This is a Profile

The Hallmark Channel Has to Be Brave to Evolve Its Brand

Voice

Companies can utilize a radically different strategy when being accused of moral wrongdoing.

This is a Profile

Augmented Reality Is Having a Moment. Don’t Miss Out

Digital

Here are some tips on how to get involved in this exciting technology.

This is a Profile

Lessons From Hallmark Channel’s Flip-Flopping on Running the Same-Sex Zola Ad

Voice

Hallmark ran, then pulled, then ran again an ad with a lesbian couple kissing, which ended up angering people on both sides of the issue.