Joachim Scholz is a marketing professor at Brock University and a member of our Adweek Academic Council. His award-winning research explores augmented reality, social media controversies and branding in digitally-infused and hyperconnected societies.
Companies can utilize a radically different strategy when being accused of moral wrongdoing.
Here are some tips on how to get involved in this exciting technology.
Hallmark ran, then pulled, then ran again an ad with a lesbian couple kissing, which ended up angering people on both sides of the issue.