Lessons From Hallmark Channel's Flip-Flopping on Running the Same-Sex Zola Ad

Going back and forth made them anger viewers on both sides of the issue

The last few days have been a crazy ride for Hallmark. After receiving complaints from conservative activist group One Million Moms (1MM), Hallmark Channel pulled a commercial that featured a same-sex couple kissing. This decision triggered a massive social media firestorm. Just three days later, Hallmark’s CEO issued a public apology and promised to reinstate the ad.