Gabe Alonso
Gabe Alonso is head of digital platforms and community, energy drinks at PepsiCo, and obsessively watches Twitch in hopes it will make him a better gamer. He is a proven digital marketer having honed his skills at spots like Activision, Nike, Gilt.com, 360i and MTV.
Purpose-Driven Brands Need to Change Their Approach Post-Covid
Covid-19 has created a philosophical dilemma: If your brand isn’t your products and your products are not your purpose, then what are you?