Deanna Zammit


Wal-Mart: smiling all the way to the bank

Maybe Wal-Mart should give up on trademarking the smiley face and make a deal to license the Death Star for its ads. The bad boy of box stores, already suffering […]

Consumer-generated ads not so much consumer generated

Consumer-generated content is all the rage. No presentation is complete without a paean to the wonders of regular Joes’ creativity. Lots of buzz has surrounded the idea of consumers themselves […]

Juan ad award you might not want

In case you haven’t seen this, those of you whose work didn’t make the cut at The One Show still have hope.  You could win a Gold Toothpick at The […]

47th Clio Festival Honors Ads and Ideas

NEW YORK Television may still be the most popular draw at the International Clio Festival, but the formerly top-billed act is, more than ever, just part of an ensemble. Integrated […]

Google, arbiter of all things, points east for advertising

For those of you who thought Dave Banerjee was just raising Cain when he appeared on CNN last year, talking about outsourcing ad jobs to India, take a closer look […]

Commerce Bank ads jeered by its own spokesman

You’re not the only one displeased by the new Commerce Bank ads. Regis Philbin this morning complained on Live that the spot made him seem like a doofus led around […]

BBDO Backs Into One Show’s Best

NEW YORK BBDO was the big winner at last night’s One Show awards, taking home both the top prize for its heralded “noitulovE” spot for Guinness and sharing the distinction […]

DeVito/Verdi Scores Twice

NEW YORK Independent shop DeVito/Verdi said it has added two accounts: Legal Sea Foods and a summer preparedness campaign for the New York City Department of Emergency Management. For Boston […]

Prescription Strength

As a company, you know you have a particularly prickly problem when your own employees refuse to use the in-house services available at their fingertips. That was the case for […]

Johnnie Walker Hitches Star to Rock Band

NEW YORK Johnnie Walker teams with rock band Gomez for the latest manifestation of the brand’s “Keep Walking” philosophy.Gomez, which has struggled with its share of ups (winning the Mercury […]