Wal-Mart could ‘green’ house with organic, ethanol combo

What’s up with Wal-Mart? First, the mega-store announces it’s taking a stab at organic foods, priced right for the rollback crowd. An upcoming article in The New York Times Magazine opines, “The vast expansion of organic farmland it will take to feed Wal-Mart’s new appetite is also an unambiguous good for the world’s environment.” And the new, greener Wal-Mart may not stop there as the Associated Press reports the chain is considering selling ethanol, a fuel made from corn. A while back, I suggested Wal-Mart give up the smiley face and license the Death Star instead, based on its union-busting image. But if it can create a niche as the superstore with an environmental conscience, Wal-Mart might just win some new fans. On a separate note, considering the amount of corn it would take to fuel Wal-Mart’s initiative, heartland towns might wish they could get back all those fertile acres they paved over to make room for, well, stores like Wal-Mart.

—Posted by Deanna Zammit

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