Crumpler's 'Beer for Bags' promo hits NYC


This is one promotion to get behind.
Tomorrow, Crumpler Bags is bringing its “Beer for Bags Week
stateside, following unsurprisingly successful promotions in the
company’s native Australia – a market not exactly known for its aversion
to booze. The idea is you bring beer to Crumpler’s SoHo store in New York
and exchange it for a bag.

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