Crumpler's 'Beer for Bags' promo hits NYC

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This is one promotion to get behind.
Tomorrow, Crumpler Bags is bringing its “Beer for Bags Week

stateside, following unsurprisingly successful promotions in the
company’s native Australia – a market not exactly known for its aversion
to booze. The idea is you bring beer to Crumpler’s SoHo store in New York
and exchange it for a bag. A case of Coopers and two Foster’s oil cans
will get you the bag pictured, a Barney Rustle Blanket, which sells for
$85.




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