Christine Birkner

Christine Birkner

Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.

Soon You Can Book Yourself a Table at Taco Bell’s Test Kitchen Where Doritos Locos Tacos Were Born

Fans can book a seat at Taco Bell's test kitchen through OpenTable.

Patagonia’s CEO Attacks Trump Order That Could Endanger National Monuments

The company is prepared to take legal action to defend public lands.

Why the Kentucky Derby Is a Winning Play for Brands Hoping to Reach a Wide Range of Fans

Brands are working with the annual race that has a demographically diverse audience, from younger attendees to high rollers and celebs.

4 Average Joes Become Conquering Nightlife Heroes in Heineken’s New Cities Spots

Heineken's Cities spot encourages people to explore new venues.

CMO Dana Anderson Is Leaving Mondelez to Become MediaLink’s Marketing Chief

She has been with the packaged goods giant since 2012, when Mondelez was spun off from Kraft Foods.

Serena Williams Struggles With an Antique Wooden Tennis Racket in Intel’s Latest Spot

The tennis superstar struggles with outdated equipment to highlight the importance of upgraded Intel technology.

KFC Will Launch a Chicken Sandwich Into Space With the Help of Celebrity Colonel Rob Lowe

The brand's latest Colonel Sanders introduces its new menu item.

Why Brands Are Clamoring to Work With Gwyneth Paltrow’s Goop

Lifestyle brand Goop has doubled its revenue over the last year, and more brands are signing on to work with it.

Prudential’s New Podcast Chronicles Everyday Acts of Bravery

Prudential is hoping to emotionally connect with its customers via a new podcast.

How Iceland Is Managing Its Sudden Tourism Boom

The new challenge for marketers is ensuring that Iceland tourism doesn’t become a victim of its own success.