Andy Sippel is an executive vice president at Advertiser Perceptions. He leads the company's business intelligence practice for traditional media companies and sectors.
Media Needs to Start Preparing Now for the Post-Election Boom
There needs to be more preparation around the eventual end of political dialogue in out of home and on radio.
Media Sellers Need to Better Prepare Their Talent Development Teams
Sales rates are dropping, and advertisers are not impressed.
How a Focus on Innovative Performance Can Sync Media and Creativity
The focus shifts from input to output.
Reach Is the New Black: Advertising’s Mass Reawakening
The ARF, arguably a media-neutral authority, recommends three “smart-spending action steps” for advertisers.