Andy Sippel Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column. Opinion ContributorAndy Sippel is an executive vice president at Advertiser Perceptions. He leads the company's business intelligence practice for traditional media companies and sectors. Voice How a Focus on Innovative Performance Can Sync Media and Creativity The focus shifts from input to output. Voice Reach Is the New Black: Advertising’s Mass Reawakening The ARF, arguably a media-neutral authority, recommends three “smart-spending action steps” for advertisers.