Portrait of Andy Sippel

Andy Sippel

Andy Sippel is an executive vice president at Advertiser Perceptions. He leads the company's business intelligence practice for traditional media companies and sectors.

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Media Needs to Start Preparing Now for the Post-Election Boom


There needs to be more preparation around the eventual end of political dialogue in out of home and on radio.

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Media Sellers Need to Better Prepare Their Talent Development Teams

Performance Marketing

Sales rates are dropping, and advertisers are not impressed.

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How a Focus on Innovative Performance Can Sync Media and Creativity


The focus shifts from input to output.

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Reach Is the New Black: Advertising’s Mass Reawakening

Brand Marketing

The ARF, arguably a media-neutral authority, recommends three “smart-spending action steps” for advertisers.