Andy Sippel

Andy Sippel Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

Opinion Contributor
Andy Sippel is an executive vice president at Advertiser Perceptions. He leads the company's business intelligence practice for traditional media companies and sectors.

Media Needs to Start Preparing Now for the Post-Election Boom

There needs to be more preparation around the eventual end of political dialogue in out of home and on radio.

Media Sellers Need to Better Prepare Their Talent Development Teams

Sales rates are dropping, and advertisers are not impressed.

How a Focus on Innovative Performance Can Sync Media and Creativity

The focus shifts from input to output.

Reach Is the New Black: Advertising’s Mass Reawakening

The ARF, arguably a media-neutral authority, recommends three “smart-spending action steps” for advertisers.