Andy Sippel

Andy Sippel Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

Opinion Contributor
Andy Sippel is an executive vice president at Advertiser Perceptions. He leads the company's business intelligence practice for traditional media companies and sectors.

How a Focus on Innovative Performance Can Sync Media and Creativity

The focus shifts from input to output.

Reach Is the New Black: Advertising’s Mass Reawakening

The ARF, arguably a media-neutral authority, recommends three “smart-spending action steps” for advertisers.