Andy Sippel is an executive vice president at Advertiser Perceptions. He leads the company's business intelligence practice for traditional media companies and sectors.
There needs to be more preparation around the eventual end of political dialogue in out of home and on radio.
Sales rates are dropping, and advertisers are not impressed.
The focus shifts from input to output.
The ARF, arguably a media-neutral authority, recommends three “smart-spending action steps” for advertisers.