Media Needs to Start Preparing Now for the Post-Election Boom

They also need to accommodate advertisers who lose slots to politicians

For all the talk about the immediate effect of unprecedented political advertising in 2020—politicians crowding primetime, filling media coffers while edging out staple advertisers—there’s been little said about what happens after the party’s over. I see two ramifications with lasting impact on the media business where advertising is expected to slow down in 2021.