Amy Africa
4 Ways to Increase Your Conversion Rate That Nobody Tells You About
Conversion is a tricky subject. If I want to double your conversion overnight, I can. I can also do it without a lot of effort. How? All I need to do is block [...]
Are There Magic Buttons in Your Customers’ Brains?
Do you think there’s a magic button you can push in your customers’ brains to get them to buy? Do you think there are techniques you can use to get [...]
Email’s Redheaded Stepchild
How can you make your transactional program work like gangbusters without breaking the bank? Here are 12 proven tips to help you.
Triggering Customer Interest
These days, everyone and their brother has a thrust e-mail program. But surprisingly, very few folks have triggers. Trigger e-mails, also known as “good dog” e-mails, are sent to individuals [...]
How to Interact Online
By Amy Africa 7 sure-fire techniques for creating involvement on your Web site. Are you having trouble increasing the amount of time your users spend on your site? Do you have [...]
Create the Perfect Home Page
By Amy Africa If your company is like most, 80 percent to 90 percent of the people who visit its Web site today will not make it past the page [...]
Navigation That Works
By Amy Africa Master site navigation—and get your right-hand column on the right track. For most companies, 80 percent to 90 percent of the people who visit their sites never [...]
Keeping Web Sites Fresh
Six Low-cost, No Fuss Ideas to Generate Repeat Visits By Amy Africa According to traffic patterns, the typical business-to-consumer Web site needs to be updated at least every five days, [...]
Clicks That Count
The Only 4 Things That Make a Difference Online By Amy Africa I just got off the phone with a soon-to-be-ex-client. Soon meaning, soon-as-I-can-write-them-a-Dear-John-letter-soon. Every Monday, Peter (name changed to [...]