Noreen O'Leary


MediaCom Promotes Jon Gittings to Run Strategy In Americas

MediaCom named Jon Gittings chief strategy officer for the Americas, a new role at the WPP media network.

Heineken Launches Global Search to Find a Second Media Agency

Heineken is launching a search for a second agency to handle global media planning and buying at the world's third-largest brewer. The Netherlands-based company has been working with Starcom Mediavest Group since 2012, when it consolidated work handled by 14 worldwide agency partners into one relationship with the Publicis Groupe media network. 

Newell Shifts Creative Assignments From BBH to JWT for Some of Its Best-Known Brands

Newell Brands is moving global creative work for some of its most visible consumer brands from BBH New York to J. Walter Thompson New York, sources said. 

Applebee’s Bets Big on Relaunching the Brand Around Wood-Fired Steaks

As competitors rely on promotional-driven strategies in a fickle economy, Applebee's Neighborhood Grill & Bar is making a $75 million bet that a menu relaunch will boost weak sales.

Diageo’s Global Media Agency Review Comes Amid Greater Scrutiny of Costs

The world's largest spirits maker, Diageo, signaled a potential change in its agency lineup when it released fiscal first-half results earlier this year: Revealing a drop in operating profit, new CFO Kathryn Mikells stressed the need for bette

Heat Is Opening in New York, Its First Expansion Move Since Acquisition by Deloitte

When Deloitte Digital announced its acquisition of San Francisco agency Heat three months ago, the ad industry started buzzing about the improbable pairing: a creatively driven independent agency with a giant, buttoned-down management advisory firm

WPP Rebrands Its Ford-Dedicated Agency to Reflect Its Expanded Reach

WPP is rebranding its Ford-dedicated agency, Team Detroit, to better reflect the global evolution of its marketing resources. Global Team Blue is the new identity for Team Detroit, Blue Hive and Retail First which have been working on behalf of Ford for over nine years.

Assembly Hires New Digital Chief

Jeff Liang is the new chief digital officer at Assembly, replacing Alan Smith, who had joined the MDC Partners' media network last March.

Omnicom Adds Ancestry.com to Continue Winning Streak

Omnicom media networks continued their winning streak, with OMD adding Ancestry.com after a media review in which incumbent Ocean Media did not participate, according to people familiar with the search. Earlier this week, Omnicom Media Group's PHD network won Delta Airlines in the U.S., taking the business from Digitas after a review which included UM as a finalist.

Is Opportunity Equality as Important as Gender Equality in Forging Ad Careers?

Merlee Cruz-Jayme is Asia's fifth most-awarded creative director and one of the best-known advertising executives in her native Philippines. She's also a member of that rare club of women who start their own agencies.