Nielsenwire


Obama Win Sets Viewing Records, per Nielsen

NEW YORK Election Night TV coverage of the 2008 U.S. presidential race drew more than 71 million average viewers Tuesday night, according to Nielsen data. In terms of households, 47.5 […]

33.5 Mil. Watched Obama’s Ad, per Nielsen

NEW YORK Sen. Barack Obama’s infomercial drew 33.5 million U.S. viewers Wednesday night, according to data compiled by Nielsen. The simulcast — the first of its kind since Ross Perot […]