NEW YORK Few can question the legacy the Beatles left on the music and pop-culture world in the 20th century, but will millennial videogamers — most born long after the band’s split 40 years ago — be abuzz with Beatlemania?
Based on Nielsen’s videogame tracking data three months prior to the release of The Beatles: Rock Band on Sept. 9, consumers registered good awareness and modest purchase interest in the title at the time. (Adweek is a unit of the Nielsen Co.)
However,
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