Nielsenwire


Looking Towards 2050: Ethnic Trends in Media

Population trends have clear implications for those involved in the media and advertising industries. There are now more than 114 million U.S. TV households, with immigration continuing to play a […]

Traffic Rises at Employment Sites

NEW YORK With more Americans out of work, career development Web sites have seen a surge in traffic, according to new data from Nielsen Online. In January 2009, there were […]

Traffic Rises at Employment Sites

With more Americans out of work, career development Web sites have seen a surge in traffic, according to new data from Nielsen Online. In January 2009, there were 49.7 million […]

Nielsen Games: Wii’s a Good Fit for Women

The choice of which gaming system to buy can be difficult: Wii, Xbox 360 and PlayStation 3 all have their pros and cons. But according to recent metered usage data […]

Wii’s a Good Fit for Women

NEW YORK The choice of which gaming system to buy can be difficult: Wii, Xbox 360 and PlayStation 3 all have their pros and cons. But according to recent metered […]

Nielsen: Wii’s a Good Fit for Women

The choice of which gaming system to buy can be difficult: Wii, Xbox 360 and PlayStation 3 all have their pros and cons. But according to recent metered usage data […]

Nielsen: Dating Sites Spend More on Ads

With Valentine’s Day this weekend, many curious and lovelorn singles are turning to online dating sites to find that special someone. And if advertising by those sites is any indication, […]

Nielsen Finds Rise in Spanish-Language Ads

Advertising in Spanish-Language media is growing, according to a new analysis of multi-cultural ad spending conducted by Brandweek parent the Nielsen Co.   Total spending in Spanish-Language media climbed 2.7 […]

Consumers Spread Word of Peanut Butter Recall Online

As part of Nielsen’s kickoff presentation to the Advertising Research Foundation (ARF) research summit, Nielsen Online presented two Brand Association Maps (BAM) illustrating how consumers’ online conversations have affected peanut […]

Super Bowl Gains Traction With Women

NEW YORK In the last 10 years, the percentage of women watching the Super Bowl between the ages of 18-54 has increased by 8 percent, according to data provided by […]