Brands Continue to Dump Deen
Sponsors are now lining up to drop Paula Deen, even after the food mogul tearfully addressed her racism scandal on the Today Show.
Twitter Wants to Be Social Epicenter for Live Events
Twitter has long been a virtual water cooler, simulating a communal viewing experience during prime-time TV moments.
Discovery Walks Back Talk of Developing Streaming Service
TV / Video
Discovery Communications is reportedly developing its own streaming service modeled after HBO Go.
RIP Nook HD
Barnes & Noble will cease manufacturing its Nook HD and Nook HD+ tablets, bowing out of a tablet market dominated by Apple, Amazon and Google.
Demand Media Acquires Online Retailer
In its first foray into e-commerce, Demand Media, owner of eHow, Livestrong and Cracked, has acquired online retailer Society6 for $94 million.
Smithfield Foods Drops Paula Deen
Paula Deen has lost a major endorsement deal in the wake of allegations that she and people in her restaurants have engaged in racial and sexual harassment, The Wall Street [...]
GE Partners With BuzzFeed for B-to-B Native Ads
BuzzFeed debuted a new ad campaign over the weekend in an effort to promote GE's presence at the Paris Air Show, Tech Crunch reported.
TubeMogul Nabs Google Exec
TubeMogul, the online video ad-buying service, has appointed a new chief revenue officer: Chip Scovic, the former head of Google's Media Platforms.
Nike Sharing Its New FuelBand Data With Marketers
Nike hopes to become a vanguard of intimate, sensor-based advertising with the help of its activity-monitoring device, the Nike+ FuelBand.
Apple TV Adds HBO Go and WatchESPN
Apple TV scored a major content win today, with the addition of HBO Go and WatchESPN to its subscriber package. Apple also announced partnerships with Sky News, the anime site [...]
News Corp. Split Begins
News Corp.'s publishing spinoff began preliminary trading at a value of $9.1 billion, making it "the biggest U.S. newspaper publisher by market capitalization," according to Bloomberg Businessweek.
Facebook Now Has 1 Million Advertisers
Facebook now has 1 million companies and brands advertising on its platform, according to Reuters. This figure represents active advertisers, meaning those who have advertised on the site in the [...]
MTV Study Shows Varying Attitudes Within Millennial Generation
In a bid to learn how to reinvent itself, MTV has conducted another study of today's teens and tweens, The New York Times reported.
Rupert Murdoch’s Divorce Will Not Affect News Corp. Split
Rupert Murdoch has reportedly filed for divorce from Wendi Deng, his wife of 14 years. A spokesperson for News Corp. confirmed the story in a tweet. The announcement was made [...]
Big Cable Offering Producers Incentives to Stay Off the Web
TV / Video
Time Warner Cable and other pay-TV operators are offering incentives to producers to withhold content from Internet services, Bloomberg reported. Bloomberg's unnamed sources said the incentives take the form of higher [...]