Maura McGowan


This is a Profile

Brands Continue to Dump Deen

Brand Marketing

Sponsors are now lining up to drop Paula Deen, even after the food mogul tearfully addressed her racism scandal on the Today Show. 

This is a Profile

Twitter Wants to Be Social Epicenter for Live Events

Digital

Twitter has long been a virtual water cooler, simulating a communal viewing experience during prime-time TV moments.

This is a Profile

Discovery Walks Back Talk of Developing Streaming Service

TV / Video

Discovery Communications is reportedly developing its own streaming service modeled after HBO Go.

This is a Profile

RIP Nook HD

Digital

Barnes & Noble will cease manufacturing its Nook HD and Nook HD+ tablets, bowing out of a tablet market dominated by Apple, Amazon and Google.

This is a Profile

Demand Media Acquires Online Retailer

Digital

In its first foray into e-commerce, Demand Media, owner of eHow, Livestrong and Cracked, has acquired online retailer Society6 for $94 million.

This is a Profile

Smithfield Foods Drops Paula Deen

Brand Marketing

Paula Deen has lost a major endorsement deal in the wake of allegations that she and people in her restaurants have engaged in racial and sexual harassment, The Wall Street [...]

This is a Profile

GE Partners With BuzzFeed for B-to-B Native Ads

Digital

BuzzFeed debuted a new ad campaign over the weekend in an effort to promote GE's presence at the Paris Air Show, Tech Crunch reported.

This is a Profile

TubeMogul Nabs Google Exec

Digital

TubeMogul, the online video ad-buying service, has appointed a new chief revenue officer: Chip Scovic, the former head of Google's Media Platforms.

This is a Profile

Nike Sharing Its New FuelBand Data With Marketers

Brand Marketing

Nike hopes to become a vanguard of intimate, sensor-based advertising with the help of its activity-monitoring device, the Nike+ FuelBand.

This is a Profile

Apple TV Adds HBO Go and WatchESPN

Digital

Apple TV scored a major content win today, with the addition of HBO Go and WatchESPN to its subscriber package. Apple also announced partnerships with Sky News, the anime site [...]

This is a Profile

News Corp. Split Begins

Digital

News Corp.'s publishing spinoff began preliminary trading at a value of $9.1 billion, making it "the biggest U.S. newspaper publisher by market capitalization," according to Bloomberg Businessweek.

This is a Profile

Facebook Now Has 1 Million Advertisers

Digital

Facebook now has 1 million companies and brands advertising on its platform, according to Reuters. This figure represents active advertisers, meaning those who have advertised on the site in the [...]

This is a Profile

MTV Study Shows Varying Attitudes Within Millennial Generation

Brand Marketing

In a bid to learn how to reinvent itself, MTV has conducted another study of today's teens and tweens, The New York Times reported.

This is a Profile

Rupert Murdoch’s Divorce Will Not Affect News Corp. Split

Digital

Rupert Murdoch has reportedly filed for divorce from Wendi Deng, his wife of 14 years. A spokesperson for News Corp. confirmed the story in a tweet. The announcement was made [...]

This is a Profile

Big Cable Offering Producers Incentives to Stay Off the Web

TV / Video

Time Warner Cable and other pay-TV operators are offering incentives to producers to withhold content from Internet services, Bloomberg reported. Bloomberg's unnamed sources said the incentives take the form of higher [...]