Brands Continue to Dump Deen
Sponsors are now lining up to drop Paula Deen, even after the food mogul tearfully addressed her racism scandal on the Today Show.
Twitter Wants to Be Social Epicenter for Live Events
Twitter has long been a virtual water cooler, simulating a communal viewing experience during prime-time TV moments.
Discovery Walks Back Talk of Developing Streaming Service
Discovery Communications is reportedly developing its own streaming service modeled after HBO Go.
RIP Nook HD
Barnes & Noble will cease manufacturing its Nook HD and Nook HD+ tablets, bowing out of a tablet market dominated by Apple, Amazon and Google.
Demand Media Acquires Online Retailer
In its first foray into e-commerce, Demand Media, owner of eHow, Livestrong and Cracked, has acquired online retailer Society6 for $94 million.
Smithfield Foods Drops Paula Deen
Paula Deen has lost a major endorsement deal in the wake of allegations that she and people in her restaurants have engaged in racial and sexual harassment, The Wall Street [...]
GE Partners With BuzzFeed for B-to-B Native Ads
BuzzFeed debuted a new ad campaign over the weekend in an effort to promote GE's presence at the Paris Air Show, Tech Crunch reported.
TubeMogul Nabs Google Exec
TubeMogul, the online video ad-buying service, has appointed a new chief revenue officer: Chip Scovic, the former head of Google's Media Platforms.
Nike Sharing Its New FuelBand Data With Marketers
Nike hopes to become a vanguard of intimate, sensor-based advertising with the help of its activity-monitoring device, the Nike+ FuelBand.
Apple TV Adds HBO Go and WatchESPN
Apple TV scored a major content win today, with the addition of HBO Go and WatchESPN to its subscriber package. Apple also announced partnerships with Sky News, the anime site [...]