Discovery Walks Back Talk of Developing Streaming Service

Company says passage in John Hendricks’ new book was misinterpreted

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Discovery Communications is reportedly developing its own streaming service modeled after HBO Go. The company wants to charge cable subscribers an additional fee for on-demand access to programming like Here Comes Honey Boo Boo, Shark Week and Cake Boss.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in