Performance Marketing

Twitter Wants to Be Social Epicenter for Live Events

CEO discusses filtering noise, increasing user-friendliness

Headshot of Maura McGowan
By Maura McGowan

June 27, 2013

Twitter has long been a virtual water cooler, simulating a communal viewing experience during prime-time TV moments. During a panel at Brookings' Center for Technology Innovation, Twitter CEO Dick Costolo outlined his plans to make Twitter more user-friendly .

Headshot of Maura McGowan

Maura McGowan

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